Edge "empowerers" sportsbook
Last updated
Last updated
With early adopters enjoying this margin boost, Holland is delighted with the benefits Edge has to offer sportsbooks.
"Edge helps all sportsbooks collect a set of probabilities that are unique to their sportsbooks and depend on how customers bet," Holland continued.
"Market prices and in-game data remain important, but the edge means that based on betting data, traders will always know they are optimizing their probabilities for earnings."
Edge will allow sportsbooks to make in-play betting "more profitable," but Holland said this will vary on a case-by-case basis.
"Edge sees the fixture as a single event, consisting of a pre-match market and a mid-match market," Holland added. "This means that while some products throw away all pre-match information, they will carry all the responsibility information before the game and create the best in-game pricing."
"Edge will immediately adjust its dividend rate as soon as the debt builds based on certain market results to maximize profits. In the long run, this will make in-game betting more profitable as good days will be much better for businesses and losses will be minimized on bad days."