An enthusiastic sportsbook will be broadcast live from Arizona
Last updated
Last updated
Fanatics' online sportsbook service is available in 18 U.S. states after making its first bet in Arizona. The launch comes on the same day that Fanatics completed its $225 million (£178.2 million/€277 million) acquisition of PointsBet's U.S. business.
The Arizona partnership also includes plans to open a Panatix Sportsbook retailer within the Mazazal Hotel & Casino this summer. The resort is owned and operated by Tonto Apache.
Ari Borod, FBG's chief business officer, said, "We're excited to partner with the Toronto Apache tribe and Mazatzal Hotel & Casino to bring the Fanatics sportsbook to Arizona.
"Arizona is primarily the ideal destination for the most rewarding online sportsbook, with numerous options for sports fans, from baseball, hockey, golf, football to racing."
Fanatics Joins Arizona's Big Brand Fanatics joins other major sportsbook providers already living in the fast-growing Arizona market.
Arizona set a new sports betting revenue record for the second consecutive month in January. Arizona's operators earned a total of $69.3 million.
The January figure was 51.6% ahead of $45.7 million in the same month last year. It was also down 4.8% from the previous Arizona monthly record of $66.1 million in December.
FanDuel remains the online market leader in Arizona, with $31.2 million in total revenue from a $228.2 million bet. DraftKings and partner Crown Gaming are back in second place with $222.5 million despite larger online transactions of $258.1 million.
Fanatics' Arizona launch comes just weeks after partnering with Toronto Apache to acquire the Arizona Department of Gaming (ADOG) license.
Tonto Apache President Calvin Johnson said, "By collaborating with FBG, the tribe's national leader in sports betting, the tribe will not only be able to provide the general welfare of our tribal members, but will also benefit all Arizona citizens."